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Click Start by the University of Leeds - Create a Social Media Marketing Campaign

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds. This free course is open to all ages!

"The course was comprehensive and well-structured, providing valuable insights into creating a successful social media marketing campaign. The level was perfect for me, balancing foundational concepts with advanced strategies." - William
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This course is brought to you by:

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Free
Short Course
Provider:
University of Leeds
Course length:
6-8 hours per course
Delivery method:
Online
Price:
Free
Subjects: Creative Computing, Digital Marketing, Digital Skills
Age range: Open to all ages

Master Social Media Marketing for Business Success

This flexible and free two-week course explores how to create, run, and measure an effective social media campaign.

Develop a Winning Strategy
Learn to identify your target audience, choose the right platforms, and craft engaging content.

Leverage Paid and Organic Social Media
Understand the differences between paid and organic marketing and how to integrate both for maximum impact.

Learn from Industry Experts
Gain insights into key metrics, audience engagement, and campaign success to elevate your marketing skills.

This free course is part of Click Start, a nationwide training programme developed by the Institute of Coding (IoC), a national collaboration of universities, employers and charities and funded by Nominet – the public benefit company and guardians of the .UK namespace.

The programme, which launched in 2023, helps to tackle the UK’s digital skills gap by offering skills and training to more than 26,500 learners across the country who may not have previously had opportunities.

If you sign up to a Click Start programme, you’ll also get access to GetMyFirstDigitalJob, an online platform designed to help you find and land a digital job. It’s your new hub for jobs, support, and guidance for your digital career.

You’ll get access to job opportunities from employers looking for fresh talent, and a dedicated careers coach who’ll give you one-on-one support to guide you through your job search journey. There’s also learning modules to boost your employability skills in the areas you need them most, and exclusive live events where you can get your questions answered by experts from across the digital industry.

There’s never been a better reason to join a Click Start programme!

GetMyFirstDigitalJob was built by BCS and The Talent People to support the Click Start programme.

The Click Start by University of Leeds programme covers digital skills, as well as personal and professional development, designed to help you apply for a new job or access new opportunities with better pay.

This course takes 6-8 hours to complete, and you can learn at your own pace, on your own schedule, from the comfort of your home. All learning is self-guided, so you might do the course in less time!

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What will I learn?

  • Discover the components that make up a social media campaign
  • Identify the strengths and drawbacks of the different social media platforms
  • Create and measure the success of a social media marketing campaign
  • Explore how to identify the target audience through the use of personas
  • Explore the difference between paid and organic social media marketing

By the end of the course, you‘ll be able to…

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

University of Leeds are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
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FAQS

Anyone can do this programme. However, Click Start is designed to support under-represented groups. The aim is to give you the digital skills you need to find new opportunities. Or get better pay. Or simply do what you want to do in life.

To start this free course now simply click here to join

All you need is an open mind. You don’t need experience. You don’t need to have been to university. All you need is curiosity and be ready to learn new things. Maybe you want a new direction? Maybe you want to upskill? Maybe you want a raise or promotion in your current role? Click Start gives you the head start you need.

It’s completely free. And no, there’s no catch. This programme has been developed in partnership with the Institute of Coding (IoC) and has been funded by Nominet to help reduce the UK’s digital skills gap.

This course is run by the University of Leeds, and the courses are hosted on the Future Learn platform. The Click Start programme was developed by the Institute of Coding and is funded by Nominet.

Free
Short Course
Provider:
University of Leeds
Course length:
6-8 hours per course
Delivery method:
Online
Price:
Free
Subjects: Creative Computing, Digital Marketing, Digital Skills
Age range: Open to all ages
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