Despite having a degree, and previous work experience in marketing, Ekow struggled to find a job in his desired field of sports marketing. He knew he needed to get extra skills in digital marketing and data analysis, and he looked for ways to bridge this gap. He soon discovered Click Start by Be the Business in Digital Skills in Business, at the University of East London. The programme promised to provide the necessary skills and practical experience needed to move into a marketing career. After completing Click Start, Ekow successfully landed a role as a marketing intern at a sports marketing agency.

Ekow applied for Click Start, viewing the programme as a way to enhance practical skills and network with industry professionals. It was also an opportunity to apply theoretical knowledge to real-world problems. Ekow found the experience enriching, providing valuable certifications and practical insights into digital marketing.

Ekow emphasised the importance of applying the skills in real-life contexts. He also appreciated the programme’s focus on collaboration and critical thinking, which prepared him well for the demands of the workplace.

Upon completing the Click Start programme, Ekow successfully secured a marketing internship in the sports industry, hoping to translate this into a full-time position at the end of his internship. Reflecting on the importance of real-world experience alongside formal education, Ekow said:

This perspective highlights the critical role of programmes like Click Start in preparing people for the complexities of today’s job market. Ekow recommends Click Start to others seeking rapid upskilling and practical experience, offering this advice:

Overall, Ekow’s journey with Click Start illustrates the programme’s effectiveness in equipping participants with the skills and confidence needed to thrive in competitive professional environments and get on the path to achieving their career goals.

Learn more about how the Click Start London course could be right for you.