/The Power of Authentic Storytelling
The Institute of Coding at Coventry University has partnered with Touch FM to offer an exciting one-day Storytelling CPD course.
Digital platforms provide unprecedented access to potential customers for your business. These channels are enormously powerful and at the same time infinitely sophisticated, so how come businesses continue to struggle with the effectiveness and ROI of their marketing and communications?
In a nutshell it’s because all marketing takes place inside the prospect’s mind – and to be invited into that carefully guarded real estate requires expertly crafted narrative.
Join our team of award-winning content producers, broadcasters and journalists for a journey into authentic storytelling.
You’ll learn the fundamentals of effective narratives, discover the science and psychology of customer awareness and get a glimpse into the future of multi-platform marketing. Then, in the afternoon, you’ll take the skills you’ve learnt and put them into practice with our social workshop.
Learn to shoot, frame and structure your posts like a pro!
Lunch and refreshments provided.
£395 + VAT per delegate, only 25 spaces available.