/How to Create Great Online Content

Provided by: University of Leeds

Course Area: All areas

Course Type: Short Course

Start date: 20201026

Subjects: Creative Technology, Digital Education, Digital Marketing, Digital Media, Internet of Things, Knowledge Management, Networks, Product Design, Web Applications, Web Development

Recognised by: Nesta

Price: Under £500

Delivery Method: Online

Course overview

What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals. You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format. You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.


Finally, you’ll learn how to write a good brief, and how to structure a content plan to create your own successful campaigns.


This course is part of the Creating Digital Content program of online courses, which aims to teach you how to create and sustain engaging online content and build an effective digital marketing plan. This program is part of the Digital Skills for the Workplace collection designed to teach you essential digital and professional skills required for the modern workplace.


This course is hosted by FutureLearn. It can be started at any time after the advertised date and is available now.

Who is this course for

This course is designed for young people who have digital skills but would like to build confidence in using digital technology in the workplace.


This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.


The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

What will I learn

In this course you will:

  • Define online ‘content’ and how content is planned with a specific intention or a particular message to deliver
  • Critically examine online content and identify the messaging and intentions within it
  • Question the messaging and use of language in online content
  • Use practical strategies to communicate effectively online
  • Explore best practice in content media creation
  • Interpret the messaging and intention behind online content
  • Evaluate the use of tone and language in communication
  • Describe how various media formats are used to create compelling online content
  • Identify suitable content format for a particular purpose
  • Describe key considerations for creating online content in a variety of media
  • Apply suitable tones and techniques to communicate a message effectively
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