/How to Create Great Online Content
Provided by: University of Leeds
Course Area: All areas
Course Type: Short Course
Start date: 20201026
Subjects: Creative Technology, Digital Education, Digital Marketing, Digital Media, Internet of Things, Knowledge Management, Networks, Product Design, Web Applications, Web Development
Recognised by: Nesta
Price: Under £500
Delivery Method: Online
Course overview
What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals. You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format. You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.
Finally, you’ll learn how to write a good brief, and how to structure a content plan to create your own successful campaigns.
This course is part of the Creating Digital Content program of online courses, which aims to teach you how to create and sustain engaging online content and build an effective digital marketing plan. This program is part of the Digital Skills for the Workplace collection designed to teach you essential digital and professional skills required for the modern workplace.
This course is hosted by FutureLearn. It can be started at any time after the advertised date and is available now.
Who is this course for
This course is designed for young people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
What will I learn
In this course you will:
- Define online ‘content’ and how content is planned with a specific intention or a particular message to deliver
- Critically examine online content and identify the messaging and intentions within it
- Question the messaging and use of language in online content
- Use practical strategies to communicate effectively online
- Explore best practice in content media creation