/Digital Marketing, the good, bad and ugly

IoC Partner

Provided by: Teesside University

Course Area: North East

Course Code: CAM1058

Course Type: Short Course

Start date: Anytime

Subjects: Digital Marketing, Digital Media

Price: Free

Delivery Method: Online

Course overview

The way businesses apply digital marketing techniques can make a huge difference to people’s experiences. This course gives you the knowledge and expertise to make digital marketing work for you.


You need access to a PC or laptop, internet, audio headset and Panapto or Camtasia video software.


Due to COVID 19 we are going to deliver this course online using Webinar, however support is available both online and through blackboard.

Who is this course for

Employed people working for any size or sector of company, including Public Sector and people on furlough as well as self employed people.

Eligibility is simple, you must work in an eligible Durham postcode.

Don’t worry if your employer is not based in one of these areas, we do have other options available.  Please contact a member of the team by email to discuss on digitalskillsforgrowth@tees.ac.uk


What will I learn

  • Theory and practice of digital marketing
  • Use of digital technologies for marketing activities
  • Theoretical knowledge and practical skills in creating a digital marketing strategy within you workplace

How you learn

You develop your knowledge and skills through face-to-face and online resources.

You learn the theoretical and practical digital marketing concepts and applications through interactive workshops. The workshop also allow you to develop your knowledge of the practical business application of digital marketing, undertaking online research to access electronically-appropriate evidence.

You gain formative feedback throughout the module.

The Teesside University Learning Hub supports you with skills needed for writing, referencing and presentations.

This course is delivered online by webinar and using blackboard which is ideal for forums or contacts to others on this programm

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