/Digital Marketing, the good, bad and ugly
Provided by: Teesside University
Course Area: North East
Course Code: CAM1058
Course Type: Short Course
Start date: Anytime
Subjects: Digital Marketing, Digital Media
Price: Free
Delivery Method: Online
Course overview
The way businesses apply digital marketing techniques can make a huge difference to people’s experiences. This course gives you the knowledge and expertise to make digital marketing work for you.
You need access to a PC or laptop, internet, audio headset and Panapto or Camtasia video software.
Due to COVID 19 we are going to deliver this course online using Webinar, however support is available both online and through blackboard.
Who is this course for
Employed people working for any size or sector of company, including Public Sector and people on furlough as well as self employed people.
Eligibility is simple, you must work in an eligible Durham postcode.
Don’t worry if your employer is not based in one of these areas, we do have other options available. Please contact a member of the team by email to discuss on digitalskillsforgrowth@tees.ac.uk
What will I learn
- Theory and practice of digital marketing
- Use of digital technologies for marketing activities
- Theoretical knowledge and practical skills in creating a digital marketing strategy within you workplace
How you learn
You develop your knowledge and skills through face-to-face and online resources.
You learn the theoretical and practical digital marketing concepts and applications through interactive workshops. The workshop also allow you to develop your knowledge of the practical business application of digital marketing, undertaking online research to access electronically-appropriate evidence.
You gain formative feedback throughout the module.
The Teesside University Learning Hub supports you with skills needed for writing, referencing and presentations.
This course is delivered online by webinar and using blackboard which is ideal for forums or contacts to others on this programm