/MSc Digital Marketing Communications

IoC Partner

Provided by: Manchester Metropolitan University

Course Area: North West

Course Type: Masters (taught)

Start date: 20200914

End date: 20220831

Subjects: Digital Education, Digital Marketing, Digital Media, Project

Accredited by: AMBA, AACSB, IDM

Price: £6,000 to £10,000

Delivery Method: Face to face

Course overview

The way we communicate, advertise to and reach customers has changed dramatically in the digital age. This new area of marketing is rapidly expanding and opportunities for employment are growing all over the world.


Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.


You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.


The latest insights from industry

This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills sought after by employers.


Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.


A world of opportunity

Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.


Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skils to succeed as a strategic digital marketer.

Who is this course for

By the time you graduate, you’ll have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.


Digital marketing now touches most sectors. Employment opportunities are expanding globally. Finding roles as a digital marketing executive, digital brand manager, social media or digital account executive or manager, or as a content creator or manager are just some of your options, you’ll also be able to explore roles in exciting new areas of this industry such as:


  • CRM technology
  • Marketing automation & optimisation
  • Programmatic marketing
  • Digital marketing consultancy


High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.


Our graduates are working in exciting roles all over the world, with companies including:

  • BP
  • The Co-Operative Bank
  • McCann
  • TBWA
  • The Hut Group
  • SE10 PR

What will I learn

You’ll study nine core topics in total, covering areas including Strategy for Digital and Digital Measurement and Evaluation.


From there, you’ll move onto masters-level study skills you’ll need to tackle a major piece of work, before going on to complete your dissertation project. You will also be able to tailor your studies with a choice of option unit.

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