/BSc (Hons) in Digital Marketing

IoC Partner

Provided by: Manchester Metropolitan University

Course Area: North West

Course Type: Degree Apprenticeship

Start date: 20200907

End date: 20240731

Subjects: Creative Technology, Digital Marketing, Digital Media, Web Development

Price: Paid by Employer

Delivery Method: Blended

Course overview

The Digital Marketer Degree Apprenticeship is a great way of starting or progressing a career in this fast-paced sector. You will work full-time for one of the country’s leading employers or innovative SMEs, while studying towards a fully accredited degree.


The programme will enable candidates to earn a minimum starting salary of £12,000 per year and receive all the fantastic benefits of working in a digital marketing role.

Who is this course for

The Digital Marketer Degree Apprenticeship is a perfect fit for those already in a digital marketing role or people looking to start an exciting new career in this dynamic industry. It is ideally suited for a number of roles.

What will I learn

You will study a curriculum that is centred on developing a broad understanding of the principles of marketing, web technologies and consumer behaviours. You will also have the opportunity to focus on the skills needed to become a digital marketing specialist in a number of roles

Typical units of study may include:

Year 1
  • Principles of Digital-First Marketing
  • Platform Essentials
  • Introduction to User Experience
  • Introduction to Digital Comms
  • Introduction to Digital Marketing Analytics
  • Platform and Channel Practice
Year 2
  • Principles of E-Commerce
  • Understanding Customer Engagement
  • Digital Human & Audiences
  • Key Issues in the Digital Environment
  • Audience Acquisition
  • Managing Social Media Practice
Year 3
  • Managing Digital Brands
  • Content Marketing
  • Measurement & Performance of Digital Marketing
  • Conversion Marketing
  • Digital Value Proposition Design
  • Digital Comms Strategy
Year 4
  • Digital Business Model Design
  • Digital Comms Campaign Management
  • Digital Marketer: End Point Assessment & Synoptic Project



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