/Digital Marketing Management MSc

IoC Partner

Provided by: Coventry University

Course Area: West Midlands

Course Code: FBLT056

Course Type: Masters (taught)

Start date: 20200914

Subjects: Digital Marketing

Price: Over £10,000

Delivery Method: Face to face

Course overview

The course applies broad management and marketing concepts to specific areas of digital technologies, to develop your expertise, knowledge and skills in digital marketing. This means you will have the opportunity to develop a mix of some highly transferable marketing and project management skills, but with the additional advantage of having a specialised subject expertise in the field of digital marketing.

 

Who is this course for

Anyone who would like to develop their career in Digital Marketing Management.

What will I learn

This course includes the Professional Development Module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.

 

Modules

  • Consumer Behaviour

  • Digital Marketing Strategy

  • Marketing Strategy, Planning and Control

  • Marketing Communications

  • Digital Marketing Analytics

  • Disruptive Technology in Marketing

  • Managing Digital Marketing Projects

  • Managing Global Marketing Teams

  • Global Professional Development – Consultancy

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