/Business and Marketing BA (Hons)

IoC Partner

Provided by: Coventry University

Course Area: West Midlands

Course Code: NNF5

Course Type: Degree (Honours)

Start date: 20200914

Subjects: Digital Marketing

Price: £6,000 to £10,000

Delivery Method: Face to face

Course overview

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.

 

There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.

 

One of the major attractions of studying business and marketing is the broad range of practical and transferable skills you can develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.

Who is this course for

Anyone looking to develop confidence and the business acumen necessary to develop, position and build businesses in the most strategically effective way.

What will I learn

  • Business: We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
  • Marketing: We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
  • Communications: You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
  • Research: You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

 

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