/Business and Marketing BA (Hons)
Provided by: Coventry University
Course Area: West Midlands
Course Code: NNF5
Course Type: Degree (Honours)
Start date: 20200914
Subjects: Digital Marketing
Who is this course for
Anyone looking to develop confidence and the business acumen necessary to develop, position and build businesses in the most strategically effective way.
What will I learn
- Business: We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
- Marketing: We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
- Communications: You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
- Research: You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.
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