/BA (Hons) Digital Media

IoC Partner

Provided by: Coventry University

Course Area: West Midlands

Course Code: P479

Course Type: Degree (Honours)

Start date: 20200914

Subjects: Augmented Reality, Internet of Things, Video Games Development, Virtual Reality

Price: £6,000 to £10,000

Delivery Method: Face to face

Course overview

Merging the creative and the technical, the Digital Media BA course offers you the opportunity to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.


The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.


You will have opportunities to engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, you will also develop your project management and user testing knowledge and skills.


The course focuses on laying a flexible foundation of skills to prepare you for a changing digital and technological landscape. On graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.

Who is this course for

Anyone who would like a career in Digital Media.

What will I learn

Our main study themes are:


  • Media and Communication: Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of media analysis and production to understand how meaning within media objects has been produced, consumed and interpreted. These may include: institution, identity, contexts of production, audience, narrative and genre, critical refection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises illustrating their development, conventional use and potential limitations.


  • Creative and Critical Digital Practice: Develops the core skills and knowledge necessary to effectively produce, distribute and analyse a range of digital media. You will examine how people, ideas and content flow through digital environments and use this knowledge to develop a range of digital media artefacts. You will experiment with different forms of multimedia content, including digital video, sound, web and other forms. We’ll examine the development of the digital media landscape and how it has challenged traditional notions of production and consumption, considering the implications of ‘digital’ mediation on areas such as identity, authorship and representation.


  • Digital Storytelling and Media Design: Investigates the effects of immersive forms of digital media on storytelling by exploring areas such as augmented reality, pervasive and immersive media, locative media and interactive storytelling. Covering the transition from Web 1.0 to Web 2.0, the semantic web, the mobile web to the Internet of Things, you will think about the way that networked culture has enabled new forms of storytelling and media design. You will also develop practical skills in using a range of open source software tools, programming platforms and devices.
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